Buying a car — whether it’s your first or your fifth — can feel overwhelming. With prices, incentives, financing options, trade-ins, and so much conflicting advice out there, where do you start? At Mount Airy Chrysler Dodge Jeep Ram Fiat, our sales expert Spencer Easter dives into real questions from customers just like you in three informative Q&A videos.
We put together this 2026 insider guide to help you walk into your next car purchase confident, informed, and ready to get the best possible deal. Here’s what you should know before you step foot in a dealership — backed
1. Before You Go: Do Your Homework (From Video One)

Customer Question:
“What should I know and what research should I do before visiting a dealership? Is Kelley Blue Book a good resource?”
Spencer’s Answer:
Yes — Kelly Blue Book (KBB) is an excellent place to begin your research, as long as you’re realistic about mileage and condition. Another factor buyers often overlook is market availability — if your car is in high demand, you could get more for it.
Here’s how to take your homework to the next level:
- Use Multiple Valuation Tools
- Understand Market Demand
- Know What You Want
- Decide on several vehicle options that fit your budget.
- Read expert and owner reviews.
Understand not only MSRP but what people are actually paying in your area (tools like TrueCar and Edmunds provide this insight).
2. Incentives & Rebates: Real Savings or Gimmicks? (From Video Two)

- Customer Question:“Can incentives really save you money, or are they gimmicks?”Spencer’s Answer:
Incentives and rebates come directly from the manufacturer — not the dealer — and can absolutely save you money. We can show you incentives you might not even know exist, and provide transparency from the start.
- How Manufacturer Incentives Work
- Cash rebates or “bonus cash” directly reducing your purchase price or down payment.
- Low- or 0% financing deals.
- Lease specials with lower monthly payments.
- Loyalty and conquest rebates for loyal customers or those switching brands.
- Dealer-Specific and Local Offers
Maximize Savings Strategy
To use incentives effectively:- Research current offers online before you visit.
- Verify eligibility — some are region or credit-score based.
- Consider timing — end-of-quarter and end-of-year incentives are often more generous.
3. Expert Car Buying Tips That Help You Save! (From Video Three)
Customer Question:“Are there any car buying tips that would help me get a better deal?”Spencer’s Top Tips:Tip #1: Don’t Fear a Few Credit Inquiries
Contrary to old myths, multiple credit pulls within a short timeframe (usually 14–45 days) count as a single inquiry for scoring purposes. This means it’s okay to check multiple financing options before finalizing a loan. Multiple checks help you find the best rate and true financing terms, rather than accepting the first offer you see.
Tip #2: Consider a Cosigner (Especially First-Time Buyers)
If you’re new to credit or haven’t built strong credit history, bringing a cosigner with solid credit can:
- Help you qualify for a better interest rate.
- Simplify the approval process.
- Improve your long-term credit as you make payments.
- Driver’s license
- Vehicle registration
- Proof of income (recent pay stubs)
- Proof of insurance
- Title or payoff information for a trade-in
- Additional Car Buying Strategies Customers Shouldn’t Miss
- Set a Budget and Stick to It
- Negotiate Beyond Sticker Price
- Trade-in value
- Financing rates
- Add-ons and dealership fees Experts recommend knowing multiple offers and using them as leverage.
- Shop at Strategic Times
- Bring a Trusted Second Opinion