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The 2020 Ram Classic Warlock & Night Editions: Two More Reasons You Can Rely on Ram

At Mount Airy Chrysler Dodge Jeep Ram Fiat we love the new Ram trucks with their sophisticated exterior and roomy inside, plus there’s all that power underneath the hood (and don’t get us going on all the technology and safety features). But one thing—two things, actually—that have us really excited are the new Ram Night and Warlock editions. These dark, mysterious creatures come packed with unexpected surprises and bold, chromatic features.   At first look, it’s obvious Ram has taken on a “less is more” attitude with the new Ram trucks, which brings to light a hidden sophistication in the Ram family. The old, and rather striking, Peterbilt visage has been given a facelift (or a reduction, rather) as the signature Ram curvature is still there, still prominent, but it looks less defined and more mature. This new Ram looks tough, but there’s an element of intelligence added that brings even more of a draw to the venerated truck. We have a good reason for our affinity to the Ram. For years it has served as one of America’s favorite, most reliable vehicles and it continues to lead the market. What keeps the Ram relevant? Here are just a few things:
  • Hauling Capabilities: the powerful V-8 engine can handle heavy-duty loads with ease and a smoothness that you’ll find is not offered in other comparable trucks—namely, the Chevy Silverado. Most other trucks are not powered by a revolutionary eTorque, hybrid engine that combines fuel and electricity. And what keeps the Ram from swaying or vibrating while hauling or towing big loads is its high-strength steel frame. This sturdy skeleton offers up to 12,750 pounds of towing and 2,300 pounds of payload. For those drivers looking to haul on the regular, this is your truck. The Ram’s rugged luxury lets you get hard work done with style and comfort.
  • A New Office: the thought of using your truck as an office may sound a bit strange. Picture paperwork scattered, a misplaced phone, sitting uncomfortably while trying to type. Ram understands truck enthusiasts often need to work while on the move, and have thus created the most luxurious, roomy cabin of any truck in its class. Once you open the door to the all-new Ram truck, soft leather, dark mood lights, and extra space to sit and stretch welcomes you. This is the perfect office. The Harmon Kardon premium speakers offer clear, crisp conversations with clients, while the dual-pane panoramic sunroof offers plenty of natural light. The middle armrest is a perfect mini-desktop, and the dash and surrounding area serve as a perfect space to hold paperwork and materials. Don't be surprised if you end up spending more time in here than in your actual office.
  • Comfortable Interior: A truck has never the first vehicle pictured when thinking of a luxury vehicle, but that has begun to change. Once you and your passengers are inside a Ram truck with the doors shut and that engine purring, you realize you are no longer in a truck—at least in the traditional sense. The thick, plush seating that easily seats five makes the already-smooth drive even smoother. As you float on down the road, exterior sounds are muted while the interior atmosphere is enhanced. The tinted windows, mood lighting, and ample legroom place everyone at ease as all begin to understand they are in something new: a luxuriously tough and roomy cabin made to make everyone happy.
  And now with the addition of the Night and Warlock, we have even more reason to celebrate. These two new editions to the Ram family are a smart move in creating a niche market where true truck enthusiasts can salivate at the crisp metallic look and black accents. Let’s have a closer look at both models.   Seize the Night The most obvious difference in the stealthy Night edition is its dark complexion. The differing shades of grays and blacks work well together and provide a sense of mystery and sophistication. On the monochromatic exterior, there is a blacked-out grille with the RAM logo prominently placed in the middle with shiny, black letters that could be missed if not looked for. Plus there are black badges found throughout, as well as black wheels and exhaust pipe. Inside there is plush, black leather running throughout with dark accents that make every light, from the high-resolution touch-screen to the soft colored knobs scattered about the dash, stand out even more than usual. Drivers have a few options as to what’s found under the hood of the Night edition. There’s the standard 6.4-liter, HEMI V-8 engine; the 6.7-liter Cummins Turbo Diesel engine; or the “Best-in-Class” 6.7-liter High Output Cummins Turbo Diesel engine (with 1,000 pound-feet of torque) for those needing extreme power. Ram drivers will be interested to know that if they opt for the Rebel model of the Night edition, the Comfort package comes standard. This package includes wireless charging, rear heated seats, power tailgate release, and the new Rebel Safety Group includes adaptive cruise control with stop and go, forward-collision mitigation, lane departure warning-plus, and auto high beams. The Night edition is cool, mysterious, and a blast to drive. But there is another model we are just as excited about. Let’s check out the companion to the Night—the Warlock edition.   The Bold New Warlock At first glance, the all-new Warlock looks familiar. And that’s because we have seen this version of a Ram before—a long time ago, actually. From 1976 to 1979 the Warlock thrived in the truck market for its reliability and sporty look. And now, the Warlock is back and better than ever. The Warlock is made for adventure. This truck is for the weekend warrior, the truck driver who likes to find ways to get mud spatter on the windshield, maybe even a few scrapes and dings just to show where he’s been. The Warlock is “built for the bold” with its black tow hooks, black powder-coated bumpers, and 1-inch suspension lift (only on the 4x4 models). The front-end is made mostly of curved black materials that wrap around the grille, making the Warlock look as if it’s staring you down when facing it, much like a bull getting ready to charge. It can be intimidating—if you’re not the one driving it. The aggressive front-end is softened by the side fender flares that showcase the 20-inch wheels and amp up the sporty aspect to the Warlock. The rear is blacked-out, much like the Night edition, also giving it a mysterious air. There is also the option for side steps, which come highly recommended as the 1-inch lift proves to be more suspension that one would guess. Plus the side steps add to the classic feel of the truck. Inside the Warlock there is nothing but technology and style. The 8.4-inch touchscreen comes with Apple CarPlay support and Android Auto integration. There’s also the 40/20/40 split-folding black cloth bench seats (all in black) and front and rear floor mats. Drivers can upgrade to the ultimate experience and opt for available premium cloth bucket seats, which take comfort to an entirely new level. The Ram Warlock edition takes a classic truck and brings it back to life with modern appeals in technology, comfort, and design, and is one you really have to see in person to fully grasp.   Get Your Ram While You Still Can Regardless of which truck piques your interest, now is a great time to buy any model of Ram. At Mount Airy Chrysler Dodge Jeep Ram Fiat, we have plenty of inventory of Ram models left, but you had better get here before the start of the holiday season in order to have your pick. To celebrate Ram’s “Power Days” sale, we have tons of specially-priced trucks for you to look at. Check out these models and prices:
  • New 2019 Ram 1500 Tradesman Quad Cab 4x4 with a 6’4” box for only $36,380. With our 110% price guarantee, this is a savings of over $5,000!
  • New 2019 Ram 1500 Big Horn/Lone Star Quad Cab 4x4 with a 6’4” box for $37,595. With an MSRP at $45,595, you save $8,000 by shopping with us!
  • New 2019 Ram 1500 Laramie Quad Cab 4x4 with a 6’4” box priced as low as $43,640. This is over $6,000 in savings!
  And there’s plenty more: a Ram 1500 Big Horn with a 5’7” box at $47,455; a new 2020 Ram Big Horn at $49,845; even a 2019 Ram Rebel at $50, 895. And the deals just keep coming as the end of the year approaches, so don’t waste any time on getting that new Ram truck. The time to buy is now!   Come see us today at Mount Airy Chrysler Dodge Jeep Ram Fiat and we’ll help you find the perfect Ram truck for you. Plus we would love to chat about how and when you can get into the new Night and Warlock editions. There’s a lot of good stuff going on with Ram and we can’t wait to show it all to you.   -Andrae Bergeron *Sources:
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End of the Year Car Deals

End of Year: The Best Time to Buy!

It's no secret that the end of the year is one of the best times to purchase a new vehicle. We’ll go a step further—it’s the best time. Not only are dealerships trying to move the current year's inventory to make room for next year's, but dealers have several quotas to meet by December 31st. That's a recipe for some serious savings, and Mount Airy CDJRF wants you to take advantage! Below, we'll cover in more detail why buying a car at the end of the year is worth considering and give you a few pointers for how you can prepare! Why the End of the Year? There's no better time of year to buy a car than in December. More specifically, the end of December can present the most savings opportunities to car buyers. All salespeople have quotas that they must meet to be successful. This often means monthly, quarterly, and yearly goals for how many cars they sell. When it comes to the end of the year, dealers are incredibly motivated to hit their quotas and may qualify for an annual bonus. That's the main reason the highest incentive spending often occurs in the last few days of December. Depending on the calendar year, specials can remain through the first couple of days of January. If the dealership is open on December 31st, that's the perfect day to negotiate a vehicle purchase. Preparing for Deals OK, so you are convinced to hit the dealership in the final days of December. Let's talk about a few nifty tactics you can employ to ensure you get the best deal possible: Plan Early There is a caveat to showing up at the dealership in the last few days of December. Generally speaking, dealerships experience less traffic in the weeks leading up to Christmas. However, between Christmas and New Year's, more people are off work and heading out to shop for vehicles. In other words, you may not have as much time to negotiate with dealers during this period. That's why it's essential to research as early as possible to narrow down your models of interest and schedule your test drives ahead of time. Look Online When it comes to narrowing down your options, you don't have to leave the comfort of your home to look at cars. For example, you can peruse Mount Airy CDJRF's website to see plenty of images and information for a wide range of vehicles! While we love to see our customers look at our inventory in person, we understand that it's not the most convenient thing to do, especially during the holidays. Shopping online is just another way to simplify your car buying experience. And we are all about making things simple for you! Be Open to New Ideas More times than not, you won’t get a breathtaking deal on a popular vehicle that is selling well. But if you are flexible and leave your options open, you can maximize your savings. For instance, maybe there are a couple of models you can envision yourself buying that were not previously on your wishlist. Or perhaps you would be satisfied with purchasing a used vehicle with low mileage. Make a list of the non-negotiable features in your future car, and try to remain open to new ideas otherwise. Take a Test Drive Never make the mistake of purchasing a vehicle without first test driving it. It's ideal to try out a few models before you make your final decision. Even if you are obsessed with the aesthetic appeal and performance features a particular model offers, you will not be happy with it in the long run if it doesn't feel right when you are driving it. Remember that there are no returns when it comes to buying a car, and taking a test drive can keep you from making a costly mistake. Moreover, if the dealer suggests that you try a different model, say yes. You may end up loving it, and it may come with better incentives than the alternative. Conclusion Car dealerships usually offer various savings opportunities throughout the year, but purchasing during the final days of December is the best way for you to score big. Remember to start shopping online as soon as you can, and be flexible when it comes to the models you consider. We have a variety of Chrysler, Dodge, Jeep, Ram, and Fiat vehicles that we need to get off the lot. Give us a call or visit our website today to schedule some test drives!

Riding with Alexa: Fiat Chrysler Integrates Alexa Custom Assistant

This year, Fiat Chrysler will be the very first car company to offer Amazon’s innovative AI-based technology, the Alexa Custom Assistant, which allows you to drive with a full-time assistant wherever you go. By building-in Alexa, your vehicle can communicate with you through a simple conversation, making your driving experience even more special. Taking a road trip with Alexa is nothing new. Anyone can purchase and carry a portable Alexa so she can answer questions and work your calendar, but never have we seen a system that integrates with your vehicle so closely—literally, becoming a part of your car. Fiat Chrysler will be the first automaker to use Alexa Custom Assistant alongside its own proprietary in-car voice assistant. By using this innovative technology, Alexa is able to communicate with your car’s Uconnect system, as well as, any other device connected: house lights, home alarm, etc. Imagine, speaking to your car to control your media, smart home devices, even to remind to you pick up groceries on the way home. And to make the prospect of driving with an assistant even more enticing, Fiat Chrysler will not charge for the integrated program. How it Works How will I differentiate between Alexa and my car’s Uconnect? Fiat Chrysler has set up the Alexa Custom Assistant in such a way that drivers won’t need to remember two wake-up phrases to access both systems. Simply use one wake-up phrase to access Alexa and she will take care of the rest. According to Amazon, “This allows the brand’s assistant to act as the product specialist, while Alexa is still available to help with everyday needs.” Not only can you customize and use one wake-up word, but you can also customize voices and other intricate aspects to the system’s capabilities. Amazon’s goal with the Custom Assistant is to have a system that can be personalized by each user so each conversation with Alexa is unique. Now your Chrysler is even more tailored to you. What we really like about this close relationship between Fiat Chrysler and Alexa is that it’s all based on language, which allows you to keep your eyes on the road and your hands upon the wheel at all times. What’s more, this language will constantly be improving. Since your Alexa Custom Assistant will be powered by Amazon, it will continually improve and update its language understanding, intent routing, intelligence, and response speed so you are always working with the most updated and innovative virtual assistant created. Different car brands can even create their own unique voice that guides the driver through the system’s functionality, making the technology suite even more unique and enticing. Now, from the comfort of your own vehicle, you can use an intelligent assistant to control a range of devices like increasing or decreasing the incline on a treadmill, changing the channel on a stereo system or television, even starting a robot vacuum! Looking ahead, more car companies are indicating a possible relationship with Amazon’s custom software. Lamborghini and Rivian vehicles hope to have Amazon control basic functions such as climate control, windows, media, and phone calls. Benefits to Riding with Alexa The idea of riding with a virtual assistant is groundbreaking for sure, and we can’t wait to try it out. Just imagine how different the driving experience will be… With Alexa, the Uconnect voice command system becomes more powerful. Answering the phone, making calls and texts, even controlling your music has never been easier—and safer. The Alexa Custom Assistant system gives you plenty of reasons not to look at your phone while driving. You can connect all sorts of systems and devices by using your new smart assistant. SiriusXM Guardian and Roadside Assistance both connect to Alexa Custom Assistant so that you can have remote access from just about anywhere. This allows you to maintain control of your safety and entertainment at all times. Alexa, paired with a wonderfully advanced navigation system, allows you to activate and control your road trips using touchscreen or voice commands. Not only does the navigation system let you know where you are going and how to get there, but it also gives information on where ATMs, restaurants, and so much more are located—and all this comes audibly so you can focus on the road ahead. At Mount Airy Chrysler Dodge Jeep Ram, we are so excited to drive with Alexa. To find more out about when the Alexa-infused Chryslers will be available, visit our website or come see us in person.

End of Year Sales at Mount Airy Chrysler Dodge Jeep Ram

It’s nearly the end of the year and you know what that means: great deals on vehicles from Mount Airy Chrysler Dodge Jeep Ram! Right now, and through to the end of 2020, we have some of the best prices on all your favorite vehicles. Better come look at the lot while they last though, because with prices as low as these, they will not last long. Though traveling plans may have been canceled this holiday season, the holidays themselves are still sure to be hectic. The gifts, the food, the long drives to look at Christmas lights, these are sure to keep us all busy this season, and what better way to enjoy them than in a brand-new car! With the end of the year approaching, December is the best time to buy your next vehicle. Buy Now, Save Big! Buying at the end of the year is a sure way to save money because it is typically when car dealerships are the most anxious to close a sale in order to meet or exceed the year’s quota. On top of that, room has to be made to house the wave of next year’s models. This means our current, new and shiny, vehicles have got to go. Come vehicle shopping the last two weeks in December and you will find yourself negotiating over a sale that must be made. These two weeks are the absolute best in timing, but you do have to act quickly so as not to miss out on getting the vehicle you want. As with any significant purchase, research and patience are necessary. In a perfect vehicle-buying situation, you the customer, as well as the salesperson, are both benefiting from the buying process. Waiting until the end of the workday is good, holding out until the end of the month is better, but if you can withstand the temptation to buy until those last few weeks in December, you will be able to give yourself quite a nice post holiday gift and for the best possible price. What to Get It takes time to find the right vehicle. You want something tough, something you see on the road a lot—not the side of the road. For example, how many Jeep or Chrysler models do you see broken down, shamefully sitting on the side of the highway? Not often, if ever, and that’s because they are trustworthy workhorses that last a heck of a long time. The new Jeep Grand Cherokee easily gets 17 miles mpg in the city and 24 mpg on the highway, which is not bad at all for such a powerful SUV. Or, have a look at the venerated Chrysler 200 with its polished look and superior performance. Buying at the end of the year is clearly a good choice even if you have only just been thinking of getting a new ride. Because December brings with it sales quotas and mandatory vehicle movement for dealerships, it is the perfect time for the purchaser. But, what kind of deals are we talking here? Here’s just a peek at the sales Mount Airy Chrysler Dodge Jeep Ram is offering this year-end. (Notice the difference in the MSRP and the total price after all the rebates.) New 2020 Jeep Renegade, Sport 4X4 with an MSRP of $26,465. Rebates: Employee Pricing for All ($1,492); National Retail Consumer Cash ($1,500); Retail Bonus Cash ($500); Bonus Cash ($1,000). Total Savings: $5,804. New Price: $20,661. New 2020 Jeep Cherokee Latitude, FWD with an MSRP of $27,795. Rebates: Employee Pricing for All ($1,397); National Retail Consumer Cash ($1,000); Retail Bonus Cash ($750); Bonus Cash ($1,500). Total Savings: $6,428. New Price: $21,367. New 2020 Dodge Journey SE, FWD with an MSRP of $26,015. Rebates: Employee Pricing for All ($1,398); National Retail Consumer Cash ($1,250). Total Savings: $4,950. New Price: $21,425. New 2020 Dodge Durango SXT Plus, AWD with an MSRP of $39,085. Rebates: National Retail Consumer Cash ($2,950). Total Savings: $5,185. New Price: $33,900. New 2020 RAM 1500 Classic Express Crew Cab, 4X4 (plus a 5’7” box) with an MSRP of $47,705. Rebates: Employee Pricing for All ($4,442); National Retail Consumer Cash ($2,000); Retail Bonus Cash ($2,000); Bonus Cash ($750). Total Savings: $12,278. New Price: $35,427. Come see us (virtually or in-person) today to ensure you get the car you want for an unbeatable price.